The Berry team produced and created photo-realistic CGI racing animations, that not only cinematically showcased the new Gen3 race car, but also visualised the iconic city locations featured within FE's exciting calendar.

Working from 3D CAD of the Gen 3 race car, The Berry used this as a strong foundation to completely rework the car, for CGI and post-production workflows.

This process involved rigging the model alongside a meticulous texturing process, to showcase all eleven Formula E teams. Every material—metal, plastic, carbon fibre, and other intricate surface details—was carefully recreated and refined to achieve a realistic finish.

Various green screen shoots spanning across multiple countries and seasons (During FE pre-season testing), provided a large selection of heroic driver footage.

The Berry's VFX and motion graphics team strategically placed the drivers throughout the MGFX scenes of the film, breaking up the CGI racing whilst also highlighting the stars of the sport.

High-Speed Insights: Formula E like never before

CGI-fueled explainer films for the globally televised broadcast and digital channels. Designed to give fans a deeper understanding of the sport, these films break down the cutting-edge technology and mechanical features of Formula E cars, as well as the logistics of the race format and racing system. Directed by The Berry Boys and voiced by Vernon Kay, each film was crafted and animated by The Berry.

Scaling up the hype for FE Mexico…

As well as CGI motorsports content, The Berry worked with the FE team to create scroll-stopping FOOH films to announce Formula E’s first race in Mexico.

This advert sees Jake Dennis, at titan-scale, in the middle of the Mexico track… acting as the hype man for the grandstand fans!

Custom motion capture data was recorded at the Berry HQ, which was then later paired to a bespoke Jake Dennis Formula E racer 3D model. The data was then tracked into live action drone footage and matched with the scene's lighting, shadow orientation, and photorealistic textures; creating a cohesive and visually compelling result.

Creative Partnerships & Global Impact

The Berry team has worked directly with Formula E while also collaborating with passionate Formula E organizations, sponsors, and teams to craft bespoke content. This includes partnering with Jaguar to promote the E-Prix finale at London Excel and working closely with the Ministry of Sport in Saudi Arabia.