The Berry and Mother unveil IKEA’s virtual universe on Roblox!

‘The Co-Worker Game’ will allow players to experience working in IKEA’s virtual universe. Fans will be able to live their home furnishing dreams and get paid for it. The immersive experience gives players the opportunity to experience IKEA's unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace.

The IKEA Recruitment campaign KICKED off online!

Thousands of comments… tens of thousands of REAL applications… and millions of views, delivered to the public through all your digital platforms.

Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, experience and explore the virtual world of IKEA. They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organise the space – say hello to HEMNES heaven. All with the chance to win exclusive IKEA UGCs.