The Berry worked with Justin Bieber’s fashion brand Drew House, to launch their new adidas NHL All Stars Jersey, whilst also advertising the All Stars match in Toronto!

The Berry, Drew House, NHL and adidas take over Toronto!

In the heart of Toronto… citizens and tourists wake up to see a HUGE Drew House’ NHL All Stars Jersey… and a balloon exploding out of the Scotiabank arena. A totally normal day in the city.

The campaign was overwhelmingly positive on all social channels. Fans of NHL, JB, adidas and Drew House connected together; smashing socials with over 20 million views in under 72hrs. Impressive!

On top of that, the campaign racked up hundreds of thousands of engagements and comments.

To achieve a photo-realistic texture in our VFX films… The Berry team photographed the physical version of the Jersey; ensuring photo-realism and super sharp accuracy - essentially… This was then applied to a 3D model of the jersey in CG software, ensuring that the Drew House/NHL Jersey you’re seeing in the VFX video, looks real.

Cloth and tearing billboard animations were achieved with Houdini for accurate physics-based simulations, adding convincing details to the giant jersey and balloon scenes.