0% sugar, 100% percent AWESOME...

Directed by The Berry Boys, Produced by Kode (Production) with The Berry on post/animation, the teams designed and produced a scroll-stopping VFX campaign for Monster Energy to launch their brand new ZERO Sugar flavour. The Berry Boys collaborated with each Monster Athlete, directing tailor-made VFX films, that not only embodied Monster as a brand, but encapsulated the unique sporting world of each athlete.

The films feature global Monster superstars and include: Aurélien Giraud, Sam Pilgrim, Maud Le Car, Tai Woffinden, Romain Febvre & Ben Wallace.

Check out the final films below… but at your own risk, as you’ll no doubt be thirsty for more!

Bringing Monster’s energy to the screen...

The Berry’s post team created captivating VFX and CGI visuals that are centred around Monster-themed elements.

A diverse array of VFX and CGI techniques were tailored to each film. Seamlessly integrated 3D, 2D, design and alternative animation methods, helped develop a stunning array of effects; including:

Monster Zero CGI cans, levitating dirt bikes, a colossal speedway rider brought to life through motion capture, arcade-style monster power-ups & coins, gigantic drones delivering Monster crates, a gun capable of shooting graffiti murals, and ‘Arrival’ style floating surfboards in the sky.

Thirsty for more? No probs.

In addition to the HERO films, an accompanying 'Monster In Real Life' VFX video was created.

These quickfire videos, feature each athlete in their sporting environments, surrounded by impossibly giant CGI Monster cans. As far as photorealism goes, they’re uncanny! (Or very “canny”, rather.)

These short and sweet, (but still sugar-free) executions, kept the campaign alive and flowing after the hero films had been launched on socials.

VFX breakdowns...

All post production was carried out in-house by the team at The Berry.

The VFX magic came to life using Cinema4D for intricate 3D modelling, animation and overall heavy lifting. Redshift was used for lighting, texturing and rendering, with Adobe After Effects used for the main 2D compositing.