An EPIC creative production working with Nottingham Forest FC and adidas!

The Berry brought it home (someone had to!) to reveal NFFC’s adidas home and away kits for the 2024/25 season. Working with The Berry Boys and Andy Daly (directors) the production team planned and executed a stand-out launch films that combined players, VFX, CGI and practical lighting effects.

The brand-new bespoke Home kit showcases a striking textured pattern, highlighted by two overlapping stars symbolising Forest’s unforgettable back-to-back European Cup victories. To do this design justice, The Berry crafted a live-action edit blended with full CGI kit moments and spectacular VFX, including shooting stars to represent the two stars on the jersey. The film was narrated by die-hard NFFC fan and Game of Thrones star Joe Dempsey.

In contrast, the away jersey takes a daring approach, featuring neon pink accents on a deep navy base with graphic panels arranged in an abstract stripe design. To match the shirt's playful and edgy aesthetic, The Berry produced an edit that mirrors this vibe, incorporating experimental editing, VFX techniques, and more full CGI kit moments, where the music creates shockwaves rippling through the fabric. The track, performed by Bru-C, adds to the energy, with Bru-C himself appearing on camera.

Key photography was captured on the same shooting day in parallel to the film being shot. The photography features players, textures, detail and emotion and will be used globally across socials, OOH and match day programmes!

On top of the main Home Kit launch, The Berry created a viral VFX video that saw the home kit draped on top of City Ground stadium (NFFC’s Home Stadium)

The Men, Women and Youth teams wear these memorable kits with pride, using it to drive the clubs ambition. The kit represents the next chapter of Nottingham Forest and their exciting premier league season ahead.