PUMA | PREMIER LEAGUE
A new era is about to ππππππππ
β’
A new era is about to ππππππππ β’
A new era is about to ππππππππ
Global sports company PUMA, has signed an official agreement with the Premier League, the most-watched football league globally, as part of the companyβs strategy to elevate the brand and strengthen its sports performance credibility.
To announce this groundbreaking partnership, The Berry and DUDE London ambushed Londonβs iconic Trafalgar Square; taking over the famous Lions through an animated, VFX spectacle that featured the new PUMA football! The Lionβs of Trafalgar Square, visually represented the Premier Leagueβs world-famous LION logo.
Designing the logoβ¦
On top of the announcement film, The Berry also designed a NEW Puma logo, which creatively incorporated the mane of a Lion (Premier League logo) and a crown (Premier League trophy).
Designing the logo was a delicate balance between aesthetics and functionality. The Berry explored multiple graffiti designs, before arriving at the perfect combination of PUMA meets Premier League.
The logo design needed to reflect a clear combination of two globally recognised logo designs. This wasnβt just about making the logo look good β It was about creating a meaningful branded logo, that connected with people. The graffiti-style delivered on the βlogo take-overβ section of the creative brief; allowing the logo design to feel hand-drawn, natural and intrusive.
This landmark collaboration saw video, design and OOH content creation.
Various location throughout London were taken over by The Berryβs βgraffiti-styleβ logo design.
Richard Masters, Chief Executive of the Premier League, said:
βWe are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwardsβ
________
The 25/26 Premier League season will see PUMA become the Official Ball Supplier of the league, which includes the provision of match balls at all League fixtures from the start of the 2025/26 season.
Through this partnership, PUMA will also support across multiple initiatives, from community-based football programmes that nurture grassroots talent⦠to high-impact marketing campaigns and events like the Premier League Summer Series, which will be hosted in the United States in July.
