The Berry’s friends and partners at the Saudi Arabian GP and Formula 1®, tasked them with the creation of an action-packed hype trailer, to announce their brand new circuit for the 2021 Grand Prix.

Using a mixture of photo realistic 3D animation and stylised motion graphics, The Berry created a fast-paced visual spectacle that really gives the viewers and F1 fans, a feel for the driver’s seat and what racing on this brand new circuit might feel like.

With a tight deadline to the finish line, The Berry, SAGP and Tilke teams, really had to put themselves into 8th gear to not only work fast and efficiently… but to ensure the creative was finalised with astonishing visuals that would do this astonishing racetrack, justice.