The Berry teamed up with their talented friends at U DOX to create a global sneaker design tournament with more drama than the latest Superbowl for adidas Originals.

adidas presents the inaugural Consortium Cup, an unprecedented four-week-long footwear design tournament that brings together 16 of the world's most legendary sneaker stores to compete for the ultimate title. Who will emerge victorious? The answer lies in the hands of the viewers. To participate in this exciting event, adidas invited viewers to vote for their favourite sneaker silhouette designs on their 'Confirmed' app.

To kick off the Consortium Cup tournament, The Berry and UDOX created a hyped intro film that set the tone for the entire event.

This film covered everything from the tournament format, the competing stores and introducing the presenters; Shopping for Sneakers host Craig Mitch and Radio and TV presenter (and hun of the jungle) Snoochie Shy. It also provided a glimpse of the impressive studio it will be taking place in and how viewers could get involved through the app. This intro film established the brand identity for the tournament, generating excitement and anticipation for what was to come.

adidas aimed to create a 'pre-game analysis' film to kick off the first round of the Consortium Cup tournament. This film introduced viewers to all the participating stores and highlighted their unique sneaker designs. By showcasing each store's distinct style and approach, this film added an extra layer of excitement and anticipation to the tournament.

Check out some of the competing stores' sneaker designs! Each team brings their own unique style and flavour to the adidas Consortium Cup with their very own fresh design interpretations of the adidas superstar.

The Berry utilised green screen filming methods to place their talent in front of a virtual, fully CGI adidas-branded environment. By doing this, they were able to seamlessly superimpose the virtual environment behind their talent, giving the appearance that they were actually in that space. The CGI environment provided an excellent opportunity to feature large scale animations and graphics that would not have been possible in a traditional set. The inclusion of the adidas trophy and superstar shoe added an extra level of branding and excitement to the final product. Overall, The Berry's use of green screen technology and CGI environment allowed them to create a visually stunning and immersive experience for their audience.

The Berry began with a 2D Consortium Logo provided by adidas, but they then rebuilt it in 3D software to bring it to life as a fully 3-dimensional CG asset. This logo was used throughout the entire campaign, providing a consistent visual identity for the adidas brand.

The Berry created a diverse array of motion graphics content for the campaign, such as head-to-head graphics, fixture tables, animated store cards, a 2D logo ident, and shoe design showcases. These distinct elements added variety and visual interest to the campaign, effectively communicating different stages of the adidas Consortium Cup to keep audiences constantly informed of all events and updates throughout the tournament.

The Berry produced a series of 'Meet the Teams' video call interviews with Snoochie Shy for Instagram stories and the adidas 'Confirmed' app. This gave viewers a chance to get to know the team members behind each store on a personal level, their design thinking, and overall competition thoughts.

In addition to creating a suite of 2D and 3D motion graphic assets, The Berry went the extra mile by bringing the CG trophy to life. The team used 3D printing technology to create a physical version of the trophy, which was then painted to give the appearance of a premium solid steel trophy. This attention to detail not only added to the visual impact of the campaign but also created a tangible and impressive prize for the winners of the adidas Consortium Cup.