Another brilliant project with our friends at UDOX and the directing duo force at The Berry Boys!

A big team effort allowed The Berry to create an immersive fully CG film, for the official global launch of Arsenal FCs latest Emirates Stadium artwork.

With community at the heart of the idea, Arsenal fans around the world were able to celebrate the reveal at the exact same moment, uniting the Arsenal fan base in a shared global experience through Arsenal’s various social media pages, website and other online publications.

Arsenal unveiled eight unique pieces of artwork at the Emirates Stadium. The creations celebrate the club's heritage, success, and ties to north London.

Club legends including David Seaman, Ian Wright, Alan Smith (and loads more) feature in the artwork… with other players and celebs (Including Martin Odegaard and Ashley Walters) attending the launch party at the Emirates, to celebrate these historic pieces.

Working with the official 3D project file of Emirates stadium, The Berry approached the creative with a minimalistic colour palette, in which the historic, vibrant artwork stood out against the clay-textured CG stadium geometry.

The unveiling of the CG stadium was a challenging but rewarding process. This involved a physics engine to simulate the movement and behaviour of the cloth interacting with the stadium. After adjusting various parameters such as wind speed and cloth stiffness, The Berry VFX team achieved a result that was both visually compelling and artistically pleasing.