The Berry collaborated with Veloce Media Group to create an impressive announcement video for a 2024 Esport Series launch.

This incredible visual highlighted the manufacturer's iconic and historical entrance, leaving viewers in awe and questioning what they had just witnessed!

The visual has garnered millions of views and thousands of likes within just a few hours of being shared across multiple social platforms.

After capturing the live-action footage, the CGI process entailed texturing a 3D car model with photorealistic shaders, along with applying a custom livery design, bespoke to the esports series. Alongside the livery, branded banners were simulated into the scene, as well as crafting a unique branded trophy and winners podium. To enhance realism, smoke simulations were created for the car tyres and rotating platform.