Brewing Success: Berry and Collab Coffee's Campaign for Florence by Mills

The Berry and Collab Coffee take over Manhattan.

In the heart of New York, the city that wakes up with a brew, Millie Bobby Brown is orchestrating a strategic play into the coffee sector with her brand Florence by Mills Coffee, meticulously positioning it as more than just a beverage; infusing it into the lifestyle choices of her target Gen Z audience. 

The campaign has received an overwhelmingly positive response from Millie's fan-base and coffee enthusiasts alike. Within just an hour of going live, the campaign racked up millions of views and engagements!

The momentum of the Gen Z celebrity private-label coffee trend has surged with the introduction of Florence by Mills Coffee, the latest coffee venture by British actor and celebrity Millie Bobby Brown. This new coffee brand is an extension of the Florence by Mills beauty products line, initially endorsed by the renowned "Stranger Things" star.

For the Viral VFX Film, the coffee carton was remodelled, using a physical version of the carton. The CGI carton model was then seamlessly integrated into the match moved and rotoscoped live-action footage of New York City. Once tracked in, the lighting was adjusted within the scene, to match the lighting of the footage; blending into the scene seamlessly. Finally, as a finishing touch, 3D helicopters were animated and added, extending our realistic creative approach.