Big coat energy! #thatnewlookfeeling

The Berry and their friends at New Look, make a VFX impact in London for the Black Friday Sales!

The Berry’s viral VFX film features a branded New Look Black Teddy Trim Longline Coat, hanging off the iconic Shard Building in the city of London. The CGI team at The Berry ensured that the coat not only represented an epic and breathtaking scale but also achieved an uncanny resemblance to its original design.

The digital version of the coat involved a meticulous, hands-on process, within advanced 3D software.

Numerous images of the pysical coat served as references to ensure accuracy in the recreation. Using 3D garment software, CLO, allowed the coat to be stitched and sewn together. This was then imported into Houdini software, where the coat was simulated against the shard; appearing as though it was blowing in the wind.

To promote New Look even further, The Berry incorporated additional strategic branded elements within. the scene.

Check out the video again and take a look at the red London bus that passes by 😉 (The power of smart VFX!)