Season 10 of Formula E is going to be BIG… REALLY big in fact…

The Berry’s latest Viral VFX film announcing Formula E’s first race in Mexico.

Berry and Formula E continue their epic content partnership with yet another scroll-stopping piece for social media. This creative sees Jake Dennis at a titan scale in the middle of the Mexico track acting as the hype man for the grandstands as Formula E racecars parade around the track.

The Berry CGI team recorded custom motion capture data at the Berry HQ which was then later paired to a bespoke Jake Dennis Formula E racer 3D model, all custom made to ensure true likeness. This was then tracked into live action drone footage and matched with the scene's lighting, shadow orientation, and photorealistic textures for a cohesive and visually compelling result.