For an announcement this big, you need to go big!

The Berry’s latest Viral VFX film announcing USA Basketball taking over The O2 in July, 2024.

Berry and Bursty join forces to unveil a scroll-stopping CGI masterpiece that spotlights the iconic O2 Arena, featuring a giant basketball and USA jersey. The stunning creation captivates viewers, making them wonder if it's the real deal, blurring the line between what's real and what's fantasy.

The sensational VFX film went viral, garnering millions of views and thousands of likes within just a few hours of being shared. It was cross-posted by both USA Basketball and the o2 Arena London social media accounts, amplifying its reach and engagement. — Talk about a three-pointer of viral success!

For the Viral VFX Film, the USA basketball jersey was modelled and textured from scratch, using photographs of the real thing as reference. The ball and jersey were then then seamlessly integrated into the match moved and rotoscoped live-action drone footage of the o2 Arena. Once tracked in, the lighting was adjusted within the scene, to match the lighting of the footage; blending into the scene seamlessly. As a finishing touch, handheld camera movement and helicopter rotors were added in to give an authentic feel.