Steve Madden’s latest post boots off on social media!

The Berry’s latest Viral VFX film announcing Steve Madden’s latest store launching in Nashville, Tennessee.

The Berry and Steve Madden join forces to unveil a scroll-stopping CGI masterpiece that showcases Steve Madden’s Rocky boot.

This viral VFX creative sees a giant Steve Madden Rocky boot making a bold statement on a Nashville bridge. Our camera soars upward, breezing past the bridge, heading for a chic Steve Madden-branded hot air balloon. This balloon holds the other boot, all supposedly set for a stylish touchdown at another spot in Nashville.

The boot was created in CGI using a combination of photogrammetry and traditional 3D modelling methods. The boot was photographed from multiple angles under even lighting, these images were then ran through software which generated a 3D model with real textures projected onto it. Parts of the boot were then remodelled such as the sole and metal buckles.