HARVEY NICHOLS | THE WORLD OF TIM BURTON
CABLE ALL THE WAY; a short Christmas Film directed by The Berry Boys.
Harvey Nichols has partnered with ‘The World of Tim Burton’; a global exhibition, making its final stop at the Design Museum in London! In celebration of this partnership, they have collaborated with The Berry (creative production studio) and The Berry Boys (duo-directors) to create a curiously charming Christmas film, to promote Harvey Nichols this Christmas.
The Berry and The Berry Boys were tasked by Harvey Nichols to produce a 60 second film that encapsulates the curiously luxurious designs at Harvey Nichols this Christmas, as well as Tim Burton’s remarkable creative style. Working closely with Harvey Nichols, The Berry and The Berry Boys wrote, produced and created this iconic and playful Christmas animation for the festive season.
The Berry Boys studied Tim Burton’s films extensively; building and revisiting mood boards throughout the process to capture that signature balance of eerie curiosity, mixed with warmth and cosiness. Think wonky antique furniture and weathered wood textures, combined with rusty, worn metals and tungsten lighting.
The CGI process for this project was effective and efficient! A huge reason for this came down to the streamlined workflow that was established at The Berry, where a conscious effort was made, to keep everything within one software, in this case, Cinema 4D. This software covered early pre-vis scenes, the modelling of Robot Boy and the environment… to full character animation (which would normally be managed in Maya!)
Lighting, texturing, and rendering were all achieved in Cinema 4D with Redshift, as well as Substance Painter for shading the hero models and assets.
Cable All The Way is LIVE on socials, websites and also in-store throughout all Harvey Nichols department stores this Christmas!
SO… obviously make sure you pop in, try one of their delicious Mince Pies and watch the film on the big screens!