REDBULL & HANSEN | RALLYCROSS PARTNERSHIP
ELECTRIFIED FILMMAKING!
A slightly different project for The Berry team… a partnership with Hansen Motorsport and RedBull.
Since the 21/22 World Rallycross season, The Berry have proudly sponsored the Hansen cars and drivers (Kevin Hansen & Timmy Hansen)… and have created captivating social content; showcasing CGI, visual effects and motion graphics.
A Hansen rebrand and the introduction of the electric car (RX1-e) in 2023, allowed The Berry to approach the content creation with a future thinking mentality. Electrified CGI animations supported the launch of the RX1-e and the Hansen’s bold, RedBull livery. The potential of electric racing was only just beginning!
In addition to the animated hero films, various viral VFX creatives, designed to infuse humour and charm, were implemented into the Hansen brand. Through CGI modelling and animation, The Berry developed cute and troublesome Hansen Robots that are featured throughout digital content, designs and imagery.
Collaborating with one of Hansen's sponsors, XPEL, The Berry showcases the innovative paint protection featured on the car, through CGI-first filmmaking.
In the dramatic video unveiling, The Berry created electrifying scenes, that ignited excitement amongst Hansen and XPEL audiences on socials; further enhancing XPEL’s sponsorship impact, by visualising and demonstrating their cutting-edge technology.
Expect to see more race wins… lots more cool content and many loveable Hansen robots, in 2024 and beyond!
